← Back to the library

Business Understanding and Orientation

A family of 10 competencies. Kokoro can combine several of them into an assessment tailored to the role, to build a comparable signal before interviewing.

• Business analytics

  Measures skill in data analysis and quantitative decision-making. The assessment looks at the capacity to collect, interpret and use data, identifying patterns and trends that improve business results. It focuses on data collection, statistical analysis and visualization, identifying insights and making recommendations.

• Industry awareness

  Measures familiarity with the specific industry, looking at knowledge of key players, trends, challenges and regulations, and the capacity to adapt and make informed decisions in that business environment.

• Supply chain knowledge

  Measures the understanding of supply chain management, looking at knowledge of planning, procurement, storage, transport and distribution, as well as skill in inventory management, logistics and risk mitigation.

• Knowledge of competitors

  Measures the understanding of competitors in the sector. The assessment looks at the ability to identify and analyze key competitors, their strategies and strengths. It focuses on identifying competitors, knowledge of their products, analysis of their strategies and recognition of industry trends.

• Finance knowledge

  Measures the understanding and application of financial concepts, covering topics such as accounting, financial analysis and investment appraisal, assessing the ability to interpret data and make informed decisions based on financial information.

• Marketing understanding

  Measures the understanding and application of key marketing concepts, looking at the capacity to understand and use marketing principles such as segmentation, consumer behavior, the marketing mix and promotion strategies in business contexts.

• Market understanding

  Measures the ability to understand and analyze a company specific market. The assessment focuses on market research, data analysis, consumer behavior and competitive knowledge.

• Commercial strategy

  Measures the ability to develop and implement commercial strategies, looking at the capacity to identify market opportunities, analyze competition, design sales plans, set objectives and make decisions in challenging commercial environments.

• Results orientation

  Measures determination and focus on achieving results, looking at the ability to set objectives, plan, overcome obstacles and assess achievements. It is based on situations and questions that reflect results orientation across different scenarios.

• Strategic thinking

  Measures the ability to analyze, plan and adapt strategically, focusing on identifying opportunities, anticipating challenges and designing effective strategies. The assessment uses scenarios and questions that reflect real planning and decision-making situations in business.