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Sales and Marketing Skills

A family of 10 competencies. Kokoro can combine several of them into an assessment tailored to the role, to build a comparable signal before interviewing.

• Consumer behavior analysis

  Measures skill in consumer behavior analysis. It looks at the capacity to analyze data, identify trends, understand motivations and apply research techniques. The assessment reflects competencies for addressing consumer needs and wants in today market.

• Personal brand development

  Measures skill in personal brand development. It looks at personal branding strategies, creating a value proposition, online reputation management and the use of social media for professional promotion. The assessment provides insight into competencies for building a strong, effective online presence.

• Public relations management

  Measures skills in public relations management. This assessment looks at the capacity to design communication strategies, handle crises and communicate with stakeholders. It provides a clear view of competence in building and maintaining a positive organizational image and managing essential perceptions and relationships.

• Copywriting skills

  Measures skills in copywriting, looking at the capacity to write persuasive copy, adapt to different audiences and generate effective calls to action. The results determine competence in creating impactful content.

• Digital marketing

  Measures competence in sales and marketing. It looks at skills in sales techniques, marketing strategies, negotiation, lead generation, closing sales and building loyalty. The assessment considers campaign execution, market analysis and persuasive communication to influence customers.

• Social media marketing

  Measures skill in social media marketing. It looks at the capacity to define content strategies, manage interactions, analyze metrics and measure campaign effectiveness. The assessment offers a view of competencies for excelling in digital and social media marketing.

• Promoting products or services

  Measures skill in promoting products or services. It looks at the capacity to segment audiences, design promotional strategies, communicate messages and handle objections. The assessment considers campaign development, the use of digital and traditional media, and optimizing brand positioning.

• SEO and SEM

  Measures competence in SEO and SEM. It looks at knowledge of keywords, web positioning, the use of Google Ads and PPC campaigns. The assessment considers skills to improve rankings, generate organic and paid traffic, and optimize the visibility and effectiveness of online marketing.

• B2B sales

  Measures capacity in B2B sales. It looks at skills to identify opportunities, apply strategies, negotiate and develop long-term relationships with business customers. The assessment offers a view of competence in sales aimed at companies.

• Consultative selling

  Measures skill in consultative selling. It looks at the capacity to identify and address customer needs, offer tailored solutions and build trusting relationships. The assessment considers strategic focus, active listening, empathy, advising and developing lasting commercial relationships.