Role
Growth Analyst
The hiring challenge
The growth analyst designs and measures experiments to move acquisition and conversion metrics. The mistake is hiring someone creative who launches ideas but does not measure them well, or a rigorous analyst with no spark for experimentation. It calls for the combination of creativity with measurement discipline, which is rare.
What to assess
Creativity applied to experimentation, analytical rigor to measure and command of data and digital tools.
How we build the mix
A person with higher cognitive ability tends to learn faster, reason better and adapt to new problems. For this role it is a good base for the mix.
Related competencies confirm that this capable person can perform the specific functions of the role well, not just reason in the abstract.
A technical assessment (your own or digitized) verifies they can use the tools of the role. Or, as an alternative, DISC to learn the behavioral profile for the role.
Suggested assessment mix for growth analyst
7 assessments · variable time. Suggested guide: adjust it to your process.
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they learn the role faster and reason better about the design and reading of experiments
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Helps observe the ability to propose and solve in new ways.
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Helps observe the reasoning to analyze data and detect what does not add up.
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Helps observe order and care when handling and safeguarding the role's information.
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Helps observe ease with the digital tools specific to the role.
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Helps observe orientation to commercial results and understanding of the business.
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analysis of experiment results and growth metrics in data tools
ⓘ The exact mix and its fit are tuned by Kokoro with you. This mix is a guide, not a closed recipe.