Skip to content
← Hiring for retail and consumer goods

Role

Sales executive

The hiring challenge

Many applicants 'sell well' in the interview, but few keep the pace and close. Hard to know who has the real commercial profile before hiring.

What to assess

Cognitive ability, sales style, customer orientation, communication and handling pressure.

How we build the mix

1 · Learning ability

A person with higher cognitive ability tends to learn faster, reason better and adapt to new problems. For this role it is a good base for the mix.

2 · 6 to 8 role competencies

Related competencies confirm that this capable person can perform the specific functions of the role well, not just reason in the abstract.

3 · Technical or DISC

A technical assessment (your own or digitized) verifies they can use the tools of the role. Or, as an alternative, DISC to learn the behavioral profile for the role.

Suggested assessment mix for sales executive

8 assessments · ~45 min. Based on Kokoro’s recommended formulas; adjustable to your process.

  1. Always first: they reason faster to answer objections and read the customer in the moment. Those who learn fast master the product and the pitch sooner.

  2. Reveals the real commercial disposition and style, beyond the interview pitch.

  3. A good salesperson understands the need before offering.

  4. The close depends on communicating clearly and negotiating well.

  5. Sales is results: focus on the target and persistence.

  6. 'No' is part of the job; sustaining your mood sets apart those who last.

  7. Every customer and every objection is different; the salesperson adjusts.

  8. Alternative to the technical assessment: learn the candidate's behavioral profile for the commercial role. If there is a specific tool (CRM), you can digitize your own assessment.

ⓘ The exact mix and its fit are tuned by Kokoro with you. This mix is a guide, not a closed recipe.

How an assessment for this role is built

Kokoro combines different signals so the result is comparable and useful before interviewing.

Cognitive ability

A base for reasoning, learning and solving new problems.

Role competencies

Behavioral signals related to the expected performance.

Technical or tool

Practical command when the role calls for it.

Integrity and judgment

Care in roles with sensitive information or critical decisions.

Comparable report

Ranking, strengths and notes to prepare the interview.

Create an assessment for this role

Start deciding with evidence

Create your account and assess your first applicant today.

Start free